A “one-off SMS message” in terms of SMS marketing is a single, standalone text message that is sent to a customer or group of customers. This type of SMS message is typically used for a specific purpose, such as promoting a new product or service, offering a limited-time discount, or sending a personalized message to a customer.
Unlike an SMS marketing campaign, which typically involves a series of messages sent over a period of time, a one-off SMS message is a standalone message that is sent at a specific moment in time. It may be used to deliver a time-sensitive message, such as a flash sale or event reminder, or to send a personalized message to a specific customer.
One-off SMS messages can be highly effective in SMS marketing because they allow businesses to deliver highly targeted messages to customers at the right time. By sending a message that is relevant and timely, businesses can increase engagement with customers and drive sales.
Overall, one-off SMS messages are a valuable tool in SMS marketing, allowing businesses to deliver highly targeted, personalized messages to customers in real-time. Whether promoting a new product or service, offering a limited-time discount, or sending a personalized message, one-off SMS messages can help businesses to increase engagement and drive sales.