“Response code” SMS marketing is a type of SMS marketing campaign where businesses include a unique code in their SMS message that customers can respond to with a specific keyword or phrase to receive a discount or promotion.
For example, a business may send an SMS message to their customers that says “Reply with the code ‘SALE20’ to receive 20% off your next purchase.” The customer can then reply to the message with the code to receive the discount.
This type of SMS marketing is beneficial because it allows businesses to track the success of their campaign by counting the number of responses they receive. They can then use this information to measure the effectiveness of their SMS marketing efforts and adjust their strategy accordingly.
Response code SMS marketing can also help to increase engagement with customers, as it provides a clear call to action and an incentive to respond. By offering a discount or promotion, businesses can encourage customers to make a purchase or take some other desired action, which can help to drive sales and revenue.
Overall, response code SMS marketing is a powerful tool for businesses looking to engage with their customers and drive sales through SMS messaging. By including a unique code in their message and offering a discount or promotion, businesses can increase engagement and track the success of their SMS marketing campaigns.